André Cruz was born and grew up in Lisbon and from an early age he liked this environment, starting first for production, and then later in the direction. He worked for a few years at another production company, but André’s life called for more opportunities and new challenges, and so he launched himself into the world. After going through some production companies always with free lancer WE Production saw in André an opportunity to design new films together, and they joined forces. André’s reel features movies for Nos, Vodafone, Fnac, SportZone, Delta Q, Samsung, Bongo, and even movies for SOS Voz Amiga, among many others. Videoclip’s is also a strand of André, likes to do them, because in addition to performing, enters a process of creation together with the Band and the production, where the fun is maximum point, but that the end result is for everyone’s liking. André had other dreams, being an astronaut, footballer or a Coppola, but he says “He had no talent in the first two areas, so directing became an objective”